Lead story · Ghana Launch Edition
By Matthew D. Young, TONE Magazine
Is Ghana’s biggest cultural import actually beneficial for locals?
The vision
TONE launched on 21 September 2026 with its inaugural edition, TONE Ghana, the first in a series that will ultimately reach all 54 African nations. The next edition, TONE Ghana@70, will be published in the Second Quarter of 2027 to mark Ghana’s 70th independence anniversary
54 nations. 54 stories still to tell.
New to TONE?
Four considered ways into the conversations shaping African markets.
The Ghana edition
For much of modernity, embassies and high commissions were viewed primarily as administrative institutions - places for passports, visas, legal documents, and ceremonial meetings. In today’s world, countries competing in a fast-moving global economy are demanding far more from their foreign missions. Diplomacy is now commercial and strategic.
As cocoa markets shift, Ghana’s biggest opportunity is to make more chocolate at home
The world has changed enormously since Miss Ghana UK (MGUK) was established in early 1990s and first placed a crown on a young Ghanaian woman's head in…
Our goal has never been to just host events, but to build platforms that connect the Diaspora and the African Continent in celebrating identity, an…
The global educational landscape is shifting quietly, but with the force of a seismic event. While the standard trade talk between the UK and West…
Ghana’s tourism ambitions now depend on what happens after the festive season: the platforms, heritage assets and systems that turn visitor attention into a year-round economy.
culture
The Voice Newspaper’s Joel Campbell sits down with Sarkodie ahead of his Rapperholic show at London’s Royal Albert Hall—on purpose, legacy, and why he raps in Twi.
Read story1–1 of 4
Digital magazine
TONE begins in Ghana: a considered opening to the people, enterprises and ideas expanding the possibilities of African markets.
Launch edition · Free edition
Download Free CopyAll commercial partnerships are clearly labelled and hold no editorial influence.
Ghana is increasingly recognised for its natural resources, culture, enterprise, and, most importantly, the strength of its people and institutions. For companies seeking to invest responsibly in Africa, this creates an opportunity to support development that builds capability, strengthens systems, and delivers long-term social value.
TONE Magazine’s Matthew D. Young shares his experience and thoughts after attending the ‘Music Is Black’ exhibition at the new V&A East Museum in Stratford, highlighting the influence the African diaspora has had on British music.
In early 2025, actor and filmmaker Idris Elba, who has Ghanaian and Sierra-Leonean heritage, publicly shared his vision for developing a major film studio complex in Accra, Ghana. The proposal involves creating a film studio village designed to support training, production, and creative collaboration across the African film industry. According to early reports and interviews, the proposed project would be located on coastal land near the historic Osu Castle, and could serve as a new hub for film and television production in West Africa.
